Innovation

Innovation Does Not Equal Technology

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Illustration from 10 Types of Innovation: The Art of Discovering a Breakthrough Product

Imagine that someone was to say to you, “I’m involved in an innovative project.” What assumptions would you make about the project? Take a moment to be in that conversation and truly consider my question.

The word “innovative” will tip you off that they are working on something new. You may also assume that there is a degree of risk or uncertainty in the project’s outcome because it is new. It is also likely that you assume that the project involves some new technology, or an existing technology applied to a new domain. 

It’s that last assumption that I would like to focus on for a few minutes. Why is it that we tend to associate innovation with technology? My guess is that we are simply used to seeing the two go hand in hand in our 21st Century world. There have been so many astounding advances in technology in the past 20 years that our brains are almost conditioned to join the two concepts together. 

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