What are the key topics to consider in planning and developing a new Christian product for discipleship, evangelism, education, or other kind of engagement? What are the questions we should be asking ourselves as we consider ?
An initial thought about three P’s of product, protection, and promotion quickly expanded. Alliteration may have got the better of me or provided a framework for some valid thinking. Other p’s could be partnership, professionalism, pride (the good and bad kinds) , patience, perseverance, perspiration (effort and hard work), perspicacity (deep insight and discernment) , politeness (cultural sensitivity), pushiness, possessiveness (releasing organisational hold and letting community emotionally own products and process).
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