Did you know that the top 10 videos watched and listened to on the largest video distribution platform on the planet, YouTube, are ALL MUSIC VIDEOS? Yes, here is the list…
So then, why are we in the the non-profit ministry world not producing more music videos to reach our important audiences? This is one key question that the strategic EMDC Conference https://emdcon.org/ held in Thailand recently in May 2026 was trying to address with a dynamic 4 day training track for key media partners.
Led my Andreas Ernst, https://www.internationalmediaservices.org/andreas-ernst the media Training Director at SIL Global, this training track, was designed so that trainees would learn to design, record and edit music videos from scratch using hands-on projects.
In addition to discussing the pedagogical and cultural aspects of using music videos for Scripture Engagement, they learned to use key audio and video recording equipment (from smartphones, mirrorless cameras, all the way to drones), practice recording and editing processes (both audio and video), as well as learned how to creatively edit music videos using free, accessible but powerful software like DaVinci Resolve.
https://www.blackmagicdesign.com/products/davinciresolve/
The music and video were performed and recorded during the actual course, allowing students to practice both the facilitation as well as the recording aspects of creating music videos. 
Additional content such as examples drawn from field experience, communication and cultural principles or distribution/impact approaches were also discussed during interactive sessions in class. Musical skills were not required. Whether you are an experienced or new Scripture Engagement or media worker/specialist, or are involved in leading or planning Scripture Engagement/media activities, this course was designed to open your eyes to the power and feasibility of music videos, and provide you with the experience and technical skills needed to implement these methods in your ministry context.
Students were encouraged to bring their own audio and/or video recording equipment so they could use the equipment they know best and were already familiar with. Other new equipment was also available during the course for students to learn and stretch their knowledge. If you are interested in this training, it will be included in the upcoming CANIL (Canada Institute of Linguistics) summer media production workshop, you can learn more here…
https://sites.google.com/canil.ca/summer-workshops/media-production
Watch this example of a recent class generated music video… https://youtu.be/078uL5z00Y0