Storytelling

How to Make Oral Communication More Effective

Author: Rick Brown

Publisher: International Journal of Frontier Missions (21.4 Winter 2004)

In seeking to free ourselves from the biases of a print-oriented culture, we need to consider, not only the kinds of media and discourse genre (e.g. narrative) that are most appropriate for oral cultures, but also the most effective ways to use those genres and media. What do non-readers like to see and hear? What do they enjoy listening to? Their choices will not necessarily be the same as those of print communicators. If the styles of presentation are ones which oral communicators prefer, then they will be more likely to listen, to understand, and to remember what they hear.

In this paper, Rick Brown argues that oral cultures have their own preferences for ways to communicate truth, and that these are often different from what print-oriented people prefer. In order to share the message most effectively, we need to find out what media and methods work best for them. In most cases this will include a multi-media approach with an emphasis on memorizing the Scriptures with the aid of high-quality recordings from skilled actors or voicers.

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