Not all promotion of websites and apps is online. One of the great resources distributed at the recent EMDC gathering was a simple key chain from CityBibles. Being a QR code you can even just scan the picture of it above to access their online app which provides scripture resources in over 80 languages. In addition to the Bible their are videos and a kids app. If the language you are looking for isn’t on the site the page quickly points you to YouVersion, Faith Comes By Hearing and Global Recordings Network.
Digital Marketing and Distribution
When Google launched Chrome they created a comic book to explain Google Chrome. After the U.S. government spent millions of dollars compiling the 9/11 Commission Report they had a problem – no one was reading the voluminous text. That is, until it came out as a graphic novel and catapulted to best-seller lists and the front of USA Today. Comics, it turns out, can be the language of choice to explain stories of significance.
Below and countless other letters and e-mails we receive attest to the fact that people need to understand the Bible. That is why the Comic Bible Society focuses on serializing and explain in a systematic, chronological and visual manner the whole testimony of the Scripture.
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Bibles and resources
“While stacks of the newly published Scriptures awaited eager buyers, those embracing the digital age were not forgotten. Five Wi-Fi hubs had been set up at various locations around the stadium. A large vinyl banner promoted the availability of a free Bible app and other Scripture resources for those who connected to these units.”
How do you get digital resources into the hands of people who aren’t connected to the Internet? How do you distribute apps, videos, audio, documents, and images to people who can’t afford the data it would take to download those materials? What if those people live in remote areas where they don’t have access to a cellular network?
Digital Publishing – a different paradigm (Second edition, 2019)
Publish early, publish small, publish often
Author: Eric Graham (2019)
“Publish early, publish little, publish often – enabling users to engage with the content in small quantities, hopefully on frequent occasions and with sustained interest.”
This paper explores features of digital publishing and associated technology that are transforming approaches to Scripture translation and publication in minority languages. Understanding the nature and harnessing the potential of the small units of information that make up digital media products is a key theme.
The paper recommends that digital publication starts at an early stage in a translation project, making small units of Scripture available to the language community in audio and text formats as they are translated (Scripture as micro-content). It explores the idea of iterative and incremental publishing as a Scripture engagement strategy.